”Jesper Finderup and business partner Jeppe Alexander Meier have always been keen outdoor types. Raised in a small city south of Copenhagen, they spent most of their childhood enjoying the surrounding woodlands. So when they set up menswear brand Forét in 2014 (the similarity to the French for for forest, forêt, isn't by accident) the aim was to design a sturdy and well-designed collection to suit fellow nature-loving urbanities. "The brand perfectly reflects our lifestyle and hobbies," says Finderup. Built around a palette of natural hues and crafted in Europe from mostly organic and recycled materials, their collections brings together everything from striped cotton shirts and corduroy trousers to raincoats and padded vests. "We combine pieces for the outdoors with casual city wear," Says Finderup. "our brand is all about inspiring people to slow down"
Monocle Magazine, October 2021