"We both grew up around Ringsted, surrounded by forests, lakes and open countryside. Looking back, so much of what forét has become can be traced back to those years — being outside, finding our own places and learning to appreciate the simple things around us."
For Jesper, some of the strongest memories come from time spent at his grandparents’ summer house. Days were passed fishing from his grandfather’s boat, having picnics outside and building hideouts in the forest with his brother and friends.
Later, his family found their own place on a small Danish island. In the beginning there was no electricity, which naturally meant spending most of the day outside. Gardening, cooking over a fire, swimming, canoeing, riding bikes around the island and watching the sun disappear over the sea. Summers were filled with other kids, and occasionally ended with a night sleeping on the beach in a homemade shelter.
For Jeppe, weekends often meant getting into the car with his dad and driving towards one of his secret fishing spots in the forest around Mortenstrup. They would spend the day catching perch and collecting whatever they found along the way — stones, sticks, mushrooms and bones.
"As we got older, the forest became our own place.
Around Ringsted, different groups of friends had their own hideouts. We rode our bikes between the forests, lakes and football fields without phones or much of a plan. You simply went outside and saw who you happened to meet.
There was a certain freedom in not knowing.
Every year also brought a canoe trip along Susåen, our local stream. We would find somewhere to make camp and spend the night outside. It almost always seemed to rain. At the time it felt like survival. Today, what remains are small memories — sitting between your parents, a hand trailing through the cold water, surrounded by the smells and sounds of the landscape.
Those experiences stayed with us."
"When we started forét in 2014, we wanted to capture some of that feeling. Not the extreme outdoors, but the outdoors we actually knew. The forest after work. A weekend at the summer house. A walk along the coast. Coffee outside on a quiet morning.
Living in Copenhagen also shaped what that idea became.
We wanted clothing that made sense in both worlds. Something you could wear during the week in the city and keep wearing when you left it behind for the weekend.
Over time, we found a name for that approach: Soft Outdoor for Everyday Life.
It has led us towards natural colours, tactile fabrics and familiar pieces inspired by workwear and traditional outdoor clothing. Knitwear, flannel, washed jersey, denim, corduroy, canvas and wool. Things designed to be lived in rather than saved for a particular occasion.
Nature continues to influence us in a very literal way.
We keep returning to the Danish coastline and the landscapes of northern Zealand — places where forest, sand, heather and sea seem to exist almost on top of each other. Curved pines shaped by the wind. Moss underfoot. Old oak forests. Summer houses sitting quietly between the trees.
We are especially drawn to places where architecture and nature meet. A well-designed house surrounded by an old landscape. Furniture that has lasted for generations. Clothes that become better through use.
There is something reassuring about preserving good things."
"Today, slowing down looks different than it did when we were kids. Life is busier. Families, work and everything around them fill most days.
But the principle hasn't really changed.
It can be making coffee and opening the doors to hear the birds outside. Taking the dog for a walk. Bringing an analogue camera along without looking for a particular photograph. Going for a swim. Spending a weekend somewhere with fewer plans.
You don't necessarily have to disappear deep into a forest.
Sometimes it is simply about going outside and noticing where you are.
That feeling has been part of forét from the beginning.
And it still is..."
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