Soft outdoor is our take on everyday utility — grounded, calm staples inspired by old-school scouting, workwear, and camp-life nostalgia, made for real days from the office to weekend hikes and evenings around a fire.
We’re happy to share that Field Mag has profiled forét in a feature by journalist Amelia Arvesen, looking at the thinking behind our “soft outdoor” style — everyday clothing with the outdoors built in. Copenhagen is home for us, and it’s a place of constant contrast: weather that changes fast, bike commutes, and weekends that easily turn into a walk by the water, a cabin trip, or a few hours in the woods. In the article, Amelia catches that rhythm and how our pieces get worn across it, from a cold day at the docks to Fashion Week, without squeezing forét into the “gorpcore” box.
Soft outdoor is how we describe what we’ve always been drawn to: functional staples that feel calm, familiar, and easy to wear. We take a lot from old-school adventure, vintage scouting, worn-in workwear, and those sun-faded camp photos. It’s not about being the lightest or fastest, it’s about having a wardrobe that works for real life: the office, a weekend hike with the kids, and slow evenings around a fire.
We’re happy to share that Field Mag has profiled forét in a feature by journalist Amelia Arvesen, digging into the idea behind our “soft outdoor” approach — everyday clothing, made with the outdoors in mind. Copenhagen is home for us, and life here moves between bike commutes, sudden weather shifts, and weekends that turn into a walk by the water or a few hours in the woods. Amelia really gets that rhythm, and shows how our pieces can move through it without squeezing forét into the “gorpcore” label.
Soft outdoor, to us, is about calm, functional staples with a bit of nostalgia built in. Think vintage scouting, worn-in workwear, old camp photos, and clothes that feel familiar from day one. It’s not about being the lightest or the fastest, it’s about having the right things for real life — the office, a quick hike with the kids, or a slow evening around a fire.
The article also goes back to where it started for our founders, Jesper Finderup and Jeppe Meier, growing up in Ringsted surrounded by forests, lakes, and fields. Those early memories still sit at the center of what we do today: making clothes that help you slow down, step outside, and feel good wherever you end up.
In the feature you’ll also find a closer look at fabrics, finishes, and the small objects we’ve always loved alongside the clothing, plus a nod to collaborations and what’s coming next. Read the full story on Field Mag and step into the world of forét and soft outdoor.
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